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Company: Children’s Law Center provides legal services to underprivileged children in transitional or adversarial family situations.

Needs: CLC relies on donations and needed an annual report and supporting promo pieces that at once thanked previous donors and encouraged new donor streams.

Solution: The client brainstorming session resulted in the notion of donations being an “investment”, not in a cold monetary sense, but an investment in family and communities. Primary shapes and colors, as well as playful typography were used to emphasize who the real benefactors would be — the children.

Results: The fundraising gala and it’s accompanying promo piece brought in the highest donor total to date.

 

Printing by Paladin Commercial Printers

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