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Company: Penn Brewery is an old-style practitioner of traditional German beer making, and they also sell a mean 13-type bacon sandwich.

Needs: Penn Brew asked me to help build a house-style for beer label graphics, carrier and carton artwork. Penn wanted to maintain a traditional feel to it’s products, which informed my design decisions, especially the Bavarian-style checker pattern, which ties back to German roots.

Solution: To date, I have helped brand or rebrand about a dozen craft beer flavors, including carriers and cartons, as well as handled some of the illustration duties for several of those labels. The rebrand of their IPA brew resulted in a 60% increase in sales per case.

Results: Penn Brewery continues to flourish in the Pittsburgh craft beer market, getting favorable reviews and even a feature on a Food Network show about the aforementioned bacon sandwich.

Penn Brewery Beer Carrier Design Penn Brewery Nutroll Ale Carton Detail Penn Brewery Chocolate Meltdown Label Design Penn Brewery Bottle Label Designs Penn Brewery Bottle Label Designs

SEE THE WORK. Solutions that got results.

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