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Company: As it’s name suggests, Sweven Confections makes delicious and beautiful custom cakes and goodies.

Needs: Sweven needed a new logo that summed up it’s upscale and elegant confectionery offerings.

Solution: The path was clear to me. It had to be a delicious, swirly cake logo that could be eaten. Also, the word Sweven is Scandinavian for “dreams”, so I added the bird symbolically taking a flight of fancy from the pillowy goodness.

Results: Sweven continues to feature the brand mark throughout it’s social-media-heavy marketing strategy, usually watermarking new cake designs with a white imprint of the logo, with the multiple formats I supplied allowing the client flexibility of use.

Sweven Logo

SEE THE WORK. Solutions that got results.

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