The Latimer Group

How do you create graphics for a business coaching firm?

The Latimer Group, based in Wallingford Connecticut focuses it’s core business on developing training materials for C-Level executives hoping to leverage expert communication skills to develop cohesive and “all in” teams who buy into the corporate messaging and want to build something together. I was brought in to help develop a visual strategy for their team training workbooks using updated branding schemes and a refreshed icon language that enhances participant engagement. Additionally, I was tasked with developing a logo and brand guide for their offshoot offering, titled “Latimer Next’ which was designed for younger executive aspirants. Currently, my main role is designing and producing a thrice annual magazine, titled ‘Fathom’ which provides article length insights into effective corporate communication. The magazine was designed from scratch, including a strong title logo, and aligned interior graphic elements and typography.

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